Electronic Books

Total Books: 1 - 3 /3
Advances in Management Research : Emerging Challenges and Trends / Debasis Chanda, Amrita Sengupta, Debaditya Mohanti

Provides a wide range of paradigmatic and theoretical substantive research articles in management research.

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Qualitative Marketing Research : Understanding Consumer Behaviour / Dominika Maison

A perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...

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The Routledge Companion to Marketing Research / Len Tiu Wright, Luiz Moutinho, Merlin Stone

Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...

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Total Books: 1 - 3 /3